Principles in Motion
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Principles in Motion |
Principles in Action
A motion design study exploring how core design principles can be communicated through movement, timing, and visual structure.
This project investigates multiple foundational design principles through short, focused motion scenes built with simple geometric forms. Each sequence translates an abstract principle of motion into a clear visual metaphor, using restrained grayscale palettes, squash and stretch, and controlled easing to emphasize clarity and intentional motion.
The project culminates in a hierarchy-driven typographic scene and a color harmony exploration, demonstrating how structure and color harmony influence visual priority and meaning without altering underlying motion.
Principles Explored
Repetition: A staircase ascent paired with motivational text, framing repetition as endurance and progress—comparing the climb to a marathon journey.
Balance: A seesaw-inspired composition using uneven weight distribution to visualize imbalance through motion.
Proximity: Expanding and contracting water ripples to explore perceived distance and relational spacing.
Unity: Fragmented crescent forms animating together to visually combine into a cohesive whole circle.
Hierarchy & Color
Hierarchy: The phrase “out of this world” is animated using a solar system metaphor, guiding viewer attention through scale, position, and motion hierarchy.
Color Harmony: The hierarchy scene is revisited using complementary, analogous, and split-complementary color schemes, isolating color as the only variable to examine its impact on visual emphasis.
Software: Adobe After Effects
Focus: Design principles in motion, hierarchy, color harmony, easing, squash and stretch
Final Animation